OUR CORE VALUES

We remain true to the original mission of Superfeet - to create affordable orthotics for the general public - while weaving our vision, purpose and core values into every new direction we take.

VISION

Our shared values - regarding personal growth, superior service, premium products and a sustainable society - nourish our goal of being an exceptional place to work and with which to do business.

With a sense of preparedness, we focus on improving every aspect of our business to be equipped for new growth. Our progressive values will pass to future generations as we work to increase the value of our employee-owners' shares.

We are committed to positive change through innovation as we move purposefully toward our potential.

Purpose

To produce a product and cultivate an environment that creates a positive difference in all the lives we touch.

Core Values

The cornerstone of our culture is a commitment to behave ethically, honestly and courteously, always striving to do what is right.

Our People

We place the highest priority on the well-being and continuous individual growth of all Superfeet associates. We honor hard work and hard efforts. We want our work and work relationships to be dignified, challenging, rewarding, and enjoyable.

Our Service

Our personal and professional investment in service and education has raised our customer care to an unparalleled level. We will work to anticipate our customers' needs in order to find new ways of efficiently, reliably and courteously responding to their requests.

Our Product

We will deliver a premium insole with a shape and design based on the proven biomechanical principles of podiatric medicine. Our insoles are made of the highest quality materials, providing our customers superior comfort and stability at an affordable price. 

Our Society

As we promote sustainable foot health within our local and global community, we will be socially and environmentally responsible at work and at home.